Alex Cooke

Hoseasons redesign

Hoseasons redesign


Hoseasons is one of the best known and longest-established holiday brands in the UK. In 2017 I began a visual and UX refresh of its website, as well as creating new digital brand guidelines. My work has so far focussed on establishing new typographic and colour rules, creating a cohesive new icon set and improving visual consistency across the site.

Before (left) and after (right) shots of the mobile site

A new feature icon set under development

An A/B test for the mobile home page (new challenger design on the right)

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