Alex Cooke

Icons

Digital product icon set

2015-6

As part of Aviva's digital transformation project, I was briefed to develop some new icon concepts for its insurance, savings and health products. An ongoing piece of work, I was keen to create a classic, modernist style which was still distinctive, didn't necessarily follow current trends and set Aviva apart from its competitors. The style also had to tie in with Aviva's new visual brand style of multi-coloured, geometric shapes.

Some initial plays, with the new Aviva brand graphic style top left, in greyscale

More icon exploration

An example of how this simple style could be animated using smooth, scalable SVG effects. Thanks to Ray Holmes for his help on this.